About Us

Mission Statement
Amino Bar® is dedicated to offering nutritious & satisfying products that serve the evolving interests & aspirations of the fitness community.

About Us
The following list of core values reflect what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the bedrock of our company culture. These core values are the soul of our company.


Putting Customers First - The Amino Bar Singapore

Putting Customers First
Our customers are the lifeblood of our business. We are buying agents for our customers and not selling agents for the manufacturers. We want to serve our customers competently, efficiently, knowledgeably and with style. We satisfy and delight our customers by going to extraordinary lengths to meet or exceed their expectations.


Creating Meaningful Value for Everyone - The Amino Bar Singapore

Creating Meaningful Value
We celebrate the difference that nutritious food can make in the quality of one’s life. We work hard to come up with products that are greater than the sum of their parts. We relentlessly innovate to improve our value proposition, enabling us to remain at the forefront of the health food industry. We value retail experiments and are not afraid to go against the grain.


Win-win Relationships for Everyone - The Amino Bar Singapore

Win-win Relationships
We recognize there is a community of interest among all of our stakeholders. Our suppliers are our allies in serving the interests of our customers. Our success depends upon the collective energy and resourcefulness of each and every staff. We treat all stakeholders with respect, fairness and integrity at all times and expect the same in return.